What is mobility management?

Mobility management is the act of organizing people and resources efficiently and effectively so as to accomplish desired goals and objectives in the field of urban traffic and transportation.

The European Platform in Mobility Management (EPOMM.eu) defines:
Mobility Management (MM) is a concept to promote sustainable transport and manage the demand for car use by changing travellers’ attitudes and behaviour.
At the core of Mobility Management are "soft" measures like information and communication, organising services and coordinating activities of different partners. “Soft” measures most often enhance the effectiveness of "hard" measures within urban transport (e.g., new tram lines, new roads and new bike lanes).
Mobility Management measures (in comparison to "hard" measures) do not necessarily require large financial investments and may have a high benefit-cost ratio.

Mobility management can help cities and people living in cities, regardless of city size to improve everyday traffic conditions in an easy and most of all inexpensive way.